Who we are

As a bunch of marketing nerds, we love writing stories, creating content, sharing with friends – and systematically research, strategize, and implement. We love our work and enjoy any challenge that comes along. Our life-long dedication is to take the mystery out of marketing to the Chinese market.

 Meet the team


  • Kevin Li
    Kevin Li Head of Sales and Marketing

    In love with everything marketing, Kevin is both a digital marketing nerd and an expert in marketing to the Chinese audience. His passion for marketing and craving for thoroughness drive him to always aim for the best – and then some. On a different note, Kevin is an avid lover of tea (beer). Hit him up if you think digital marketing and tea (beer) are a good mix.

  • Adam Song
    Adam Song Project Manager

    Adam comes from a very experienced background. He has worked in many start-ups and has had several of his own, some of which have seen great success. While he is a member of the Richway team, he is still the CEO of a very popular air purifier brand that met its success through digital marketing efforts planned and executed by Adam himself.

  • Michael Qin
    Michael Qin Product Genie

    A veteran Product Manager with incredible experience in UI and UX design. Michael has worked on projects across various industries including real estate, gaming, food, and etc. He is very passionate about designing products that are intuitively easy to use, aesthetically pleasing, and habitually dependable. Or simply – Creating simple things, that work.

  • Ivan Chen
    Ivan Chen Business Development

    With exclusive knowledge in everything about overseas trading, Ivan specializes in setting up everything from logistics to customs to help you get started  on selling into China. While the rest of Richway takes care of the online marketing, Ivan takes care of the offline portion of our Chinese marketing solutions.  When he’s not busy working, Ivan loves to read books… maybe.

  • Victor Yan
    Victor Yan Front End Wiz

    Most of the time it’s hard to find someone with years and years and years of coding experience. And it’s harder to find someone with the experience and still has the passion and fire in his heart. Victor is such a being. Whatever you want happen on a website, in an APP, or even in a program, he will make it happen. With him by our side, we tend to think we own the world!

  • Jeremy Ren
    Jeremy Ren Marketing Specialist

    Thinking he’s lighthearted, easygoing, always insanely interested in people and culture, Jeremy is actually a very serious and detail oriented marketer, who tries very hard to be cool and laid back. While new to the world of internet marketing, Jeremy’s quick understanding of digital marketing and the Chinese market make him a very special member of the team.

  • Katherine Sun
    Katherine Sun Marketing Intern & Amateur Patissier

    Amateur Patissier and digital marketing enthusiast. Katherine has a dedicated heart for digital marketing. Being active and native to Chinese platforms like WeChat, Katherine is constantly looking for new ways that businesses can benefit from being active on Chinese social media. Katherine’s dream is to become a recognized Patissier through social media.

  • Vince Wang
    Vince Wang UI/UX Design Intern

    A great addition to the Richway team. As an upcoming UI/UX designer, Vince never shies away from any challenge. With a firm belief of “making it easy for lazy people to use,” Vince comes up with some really amazing stuff – stuff that you wouldn’t expect coming from an intern. Basically, Michael shapes our world, Vince works on the details, and Victor makes it real!

  • Chris Zhang
    Chris Zhang Back-End Master

    Chris is a super experienced back-end developer with tons of great product ideas. While Victor takes care of front end, Chris works his magic behind the scenes. Hates day light and prefers to work into the quiet night.