Who we are

As a bunch of marketing nerds, we love writing stories, creating content, sharing with friends – and systematically research, strategize, and implement. We love our work and enjoy any challenge that comes along. Our life-long dedication is to take the mystery out of marketing to the Chinese market.

 Meet the team


  • Ivan Chen
    Ivan Chen Business Development

    With exclusive knowledge in everything about overseas trading, Ivan specializes in setting up everything from logistics to customs to help you get started  on selling into China. While the rest of Richway takes care of the online marketing, Ivan takes care of the offline portion of our Chinese marketing solutions.  When he’s not busy working, Ivan loves to read books… maybe.

  • Michael Qin
    Michael Qin Product Genie

    A veteran Product Manager with incredible experience in UI and UX design. Michael has worked on projects across various industries including real estate, gaming, food, and etc. He is very passionate about designing products that are intuitively easy to use, aesthetically pleasing, and habitually dependable. Or simply – Creating simple things, that work.

  • Adam Song
    Adam Song Project Manager

    Adam comes from a very experienced background. He has worked in many start-ups and has had several of his own, some of which have seen great success. While he is a member of the Richway team, he is still the CEO of a very popular air purifier brand that met its success through digital marketing efforts planned and executed by Adam himself.

  • Jeremy Ren
    Jeremy Ren Marketing Pro

    lighthearted, easygoing, always insanely interested in people and culture, Jeremy is a very serious and detail oriented marketer, who tries very hard to be cool and laid back. With his deep understanding of digital marketing and the Chinese market make him a very special member of the team.

  • Victor Yan
    Victor Yan Front End Wiz

    Most of the time it’s hard to find someone with years and years and years of coding experience. And it’s harder to find someone with the experience and still has the passion and fire in his heart. Victor is such a being. Whatever you want happen on a website, in an APP, or even in a program, he will make it happen. With him by our side, we tend to think we own the world!

  • Katherine Sun
    Katherine Sun Account Manager

    Amateur Patissier and digital marketing enthusiast. Katherine has a dedicated heart for digital marketing. Being active and native to Chinese platforms like WeChat, Katherine is constantly looking for new ways that businesses can benefit from being active on Chinese social media. Katherine’s dream is to become a recognized Patissier through social media.

  • Vince Wang
    Vince Wang UI/UX Design Intern

    A great addition to the Richway team. As an upcoming UI/UX designer, Vince never shies away from any challenge. With a firm belief of “making it easy for lazy people to use,” Vince comes up with some really amazing stuff – stuff that you wouldn’t expect coming from an intern. Basically, Michael shapes our world, Vince works on the details, and Victor makes it real!

  • Chris Zhang
    Chris Zhang Back-End Master

    Chris is a super experienced back-end developer with tons of great product ideas. While Victor takes care of front end, Chris works his magic behind the scenes. Hates day light and prefers to work into the quiet night.

  • Nick
    Nick Front End Guru

    Engineered to be perfect, Nick is a man of power and mystery, whose power is exceeded only by his mystery. Nick’s addition to the team was truly remarkable since he is the real mastermind behind that could move the world without lever and fulcrum — Sorry Archimedes, but Nick wins this one.

  • Leo
    Leo Marketing Magician

    Leo is the perfect blend of business and relationships, making him a valuable partner and consultant for clients who want their brand to reach its full potential. He asks the right type of probing questions to find your goals and direction and then uses that knowledge to formulate new ideas and strategies to grow your business. With more than 10 years life experiences in both Asia and Europe, Leo might be able to tell you something interested from his perspective.

  • April Zhang
    April Zhang Marketing Master

    With years of experience in the field of social media campaign management, April is very creative and is always looking for the BEST solution to achieve what her customer is trying to accomplish. Whether it’s Baidu, Google, WeChat, Weibo, Twitter, Facebook, Instagram, you name it. She is always able to have more visitors/followers than anyone else does in the team. Having great passion towards digital marketing, she is really excited to help you to achieve your ultimate goal, by surprising you – in a good way of course.